Bleu Cupcakery Brand Identity

In Kailua-Kona, Hawaii, Bleu Cupcakery and Bakery sought to rejuvenate their brand, capturing the essence of the local flora and fauna alongside their vibrant array of baked goods. Our solution was a fresh brand identity featuring a simple yet evocative motif of a protea, accompanied by line drawings depicting their delectable creations. These elements were seamlessly integrated into various applications such as stickers and packaging, embodying the essence of the bakery’s offerings and location.